Background: Strömma Kanalbolag wanted to clarify and improve its cafés on their sightseeing boats. The cafés are small, with a limited range of snacks, and their primary target group is tourists. 

Mission: To create a new brand for Strömma introducing café experiences as pleasant and delightful parts of any trip. 

Task: Naming, conceptualization and graphic design. 

Solution: The name ”Mini Bar by the Seafront” – a name that links the limited range of coffee and snacks with a holiday feeling. This helped strengthen the cafés’ unique environment – a maritime Archipelago feeling, a world that feels inspiring for vacationing tourists. It also highlighted the Swedish essence, such as ”Have a fika .”