Background: Coop wanted to add value to their stores by offering information to customers in the format of tips and advice.

Mission: To offer different skincare information, which is enlightening for older customers, but also entertaining for younger customers since Coop primarily caters for families with children.  

Task: Conceptualization and graphic design. 

Solution: To mix photography and illustration in a playful way to create an inspiring world for both young and old. All packaged in a pastel-coloured world to underline a feeling of freshness and to promote healthy body care.