Background: Every year at the beginning of the summer holidays, 25AH gives its customers a present. 

Mission: To come up with a summer present that is relevant for our customers, but simultaneously reflects our own values and offers a sample of our graphic designs.  

Task: Conceptualization. 

Solution: A game. Something the whole family can enjoy – that doesn’t require too much attention as it is designed to assist in relaxation and encourage togetherness: for friends, families or couples. Also, a game that is not too bulky so it is easy to bring along on any kind of vacation.