Background: The client runs a company in Singapore that offers two types of services. She wanted a design that both linked and differentiated them in a simple way. 

Mission: Design a logo and graphical profile for Saga Writing/Editing.

Task: Conceptualization and graphic design.

Solution: To create two almost identical identities yet clearly separate the two operations, and at the same time provide the opportunity to build a strong brand. The pattern idea reflects the red marks and lines that can be seen on corrected documents, but is also inspired by the timeless typewriter keys.