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  <url>
    <loc>http://lovisaglaerum.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-07</lastmod>
  </url>
  <url>
    <loc>http://lovisaglaerum.com/saga-editing-writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687362245-WC785Y27QKCR9Q3ZD2VB/saga-2.jpg</image:loc>
      <image:title>Saga Editing &amp; Writing - SAGA EDITING &amp; WRITING</image:title>
      <image:caption>Background: The client runs a company in Singapore that offers two types of services. She wanted a design that both linked and differentiated them in a simple way.  Mission: Design a logo and graphical profile for Saga Writing/Editing. Task: Conceptualization and graphic design. Solution: To create two almost identical identities yet clearly separate the two operations, and at the same time provide the opportunity to build a strong brand. The pattern idea reflects the red marks and lines that can be seen on corrected documents, but is also inspired by the timeless typewriter keys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687362245-WC785Y27QKCR9Q3ZD2VB/saga-2.jpg</image:loc>
      <image:title>Saga Editing &amp; Writing - SAGA EDITING &amp; WRITING</image:title>
      <image:caption>Background: The client runs a company in Singapore that offers two types of services. She wanted a design that both linked and differentiated them in a simple way.  Mission: Design a logo and graphical profile for Saga Writing/Editing. Task: Conceptualization and graphic design. Solution: To create two almost identical identities yet clearly separate the two operations, and at the same time provide the opportunity to build a strong brand. The pattern idea reflects the red marks and lines that can be seen on corrected documents, but is also inspired by the timeless typewriter keys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459689240189-EYOAMFI03NKE8F0BOELD/saga-1.jpg</image:loc>
      <image:title>Saga Editing &amp; Writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687370606-624MIDK8SEMO8JO8QK7N/saga-3.jpg</image:loc>
      <image:title>Saga Editing &amp; Writing</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://lovisaglaerum.com/printworks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687822587-6FB4ZZ5SGLJHK3JEOSLC/printworks-4.jpg</image:loc>
      <image:title>Printworks - PRINTWORKS</image:title>
      <image:caption>Background: The publisher Pagina wanted to start a sister brand to sell drawing books for adults, games, and cookbooks. Mission: To provide an identity and website for the new brand.  Task: Naming, conceptualization and graphic design.  Solution: Printworks products give people the opportunity to create! The purpose of identity is to convey the feeling that so many people experience when they create something. When you enter and discover another world – a little adventure in everyday life, something we all feel good about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687822587-6FB4ZZ5SGLJHK3JEOSLC/printworks-4.jpg</image:loc>
      <image:title>Printworks - PRINTWORKS</image:title>
      <image:caption>Background: The publisher Pagina wanted to start a sister brand to sell drawing books for adults, games, and cookbooks. Mission: To provide an identity and website for the new brand.  Task: Naming, conceptualization and graphic design.  Solution: Printworks products give people the opportunity to create! The purpose of identity is to convey the feeling that so many people experience when they create something. When you enter and discover another world – a little adventure in everyday life, something we all feel good about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687827672-UUR59X30YEPU4QOFI54D/printworks-1.jpg</image:loc>
      <image:title>Printworks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687843167-1VQHPK7ON5L3OZ1U01DH/printworks-5.jpg</image:loc>
      <image:title>Printworks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687832897-PIV64LB26C46I5LD95UG/printworks-2.jpg</image:loc>
      <image:title>Printworks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459687845907-T5HDBUGPX3KB0A6G37P2/printworks-6.jpg</image:loc>
      <image:title>Printworks</image:title>
    </image:image>
    <image:image>
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      <image:title>Printworks</image:title>
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  </url>
  <url>
    <loc>http://lovisaglaerum.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688707624-PNX86F77HA84LAW29HAZ/coop-beauty-1.jpg</image:loc>
      <image:title>Coop Beauty - COOP BEAUTY</image:title>
      <image:caption>Background: Coop wanted to add value to their stores by offering information to customers in the format of tips and advice. Mission: To offer different skincare information, which is enlightening for older customers, but also entertaining for younger customers since Coop primarily caters for families with children.   Task: Conceptualization and graphic design.  Solution: To mix photography and illustration in a playful way to create an inspiring world for both young and old. All packaged in a pastel-coloured world to underline a feeling of freshness and to promote healthy body care.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688707624-PNX86F77HA84LAW29HAZ/coop-beauty-1.jpg</image:loc>
      <image:title>Coop Beauty - COOP BEAUTY</image:title>
      <image:caption>Background: Coop wanted to add value to their stores by offering information to customers in the format of tips and advice. Mission: To offer different skincare information, which is enlightening for older customers, but also entertaining for younger customers since Coop primarily caters for families with children.   Task: Conceptualization and graphic design.  Solution: To mix photography and illustration in a playful way to create an inspiring world for both young and old. All packaged in a pastel-coloured world to underline a feeling of freshness and to promote healthy body care.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688712050-2LSMXMFBSB3G5XM0EJ0Z/coop-beauty-2.jpg</image:loc>
      <image:title>Coop Beauty</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://lovisaglaerum.com/coop-organic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688738835-8RV7JHHSNN7T9264H7NV/coop-organic-1.jpg</image:loc>
      <image:title>Coop Organic - COOP ORGANIC</image:title>
      <image:caption>Background: Coop wanted more of their customers to be aware of the benefits of choosing organic products. Mission: To get the target audience to choose more organic products.  Task: Brainstorming and graphic design. Solution: Posters where the ecological products themselves explain their advantages, all packaged into one cheerful and appealing world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688738835-8RV7JHHSNN7T9264H7NV/coop-organic-1.jpg</image:loc>
      <image:title>Coop Organic - COOP ORGANIC</image:title>
      <image:caption>Background: Coop wanted more of their customers to be aware of the benefits of choosing organic products. Mission: To get the target audience to choose more organic products.  Task: Brainstorming and graphic design. Solution: Posters where the ecological products themselves explain their advantages, all packaged into one cheerful and appealing world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688743194-64OGJZ0ZKFJLN85SHLD2/coop-organic-2.jpg</image:loc>
      <image:title>Coop Organic</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://lovisaglaerum.com/mini-bar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688782549-5N5IU4KQ2GYSZX53XKZI/mini-bar-1.jpg</image:loc>
      <image:title>Mini Bar - MINI BAR BY THE SEA</image:title>
      <image:caption>Background: Strömma Kanalbolag wanted to clarify and improve its cafés on their sightseeing boats. The cafés are small, with a limited range of snacks, and their primary target group is tourists.  Mission: To create a new brand for Strömma introducing café experiences as pleasant and delightful parts of any trip.  Task: Naming, conceptualization and graphic design.  Solution: The name ”Mini Bar by the Seafront” – a name that links the limited range of coffee and snacks with a holiday feeling. This helped strengthen the cafés’ unique environment – a maritime Archipelago feeling, a world that feels inspiring for vacationing tourists. It also highlighted the Swedish essence, such as ”Have a fika .”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688782549-5N5IU4KQ2GYSZX53XKZI/mini-bar-1.jpg</image:loc>
      <image:title>Mini Bar - MINI BAR BY THE SEA</image:title>
      <image:caption>Background: Strömma Kanalbolag wanted to clarify and improve its cafés on their sightseeing boats. The cafés are small, with a limited range of snacks, and their primary target group is tourists.  Mission: To create a new brand for Strömma introducing café experiences as pleasant and delightful parts of any trip.  Task: Naming, conceptualization and graphic design.  Solution: The name ”Mini Bar by the Seafront” – a name that links the limited range of coffee and snacks with a holiday feeling. This helped strengthen the cafés’ unique environment – a maritime Archipelago feeling, a world that feels inspiring for vacationing tourists. It also highlighted the Swedish essence, such as ”Have a fika .”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688787122-RG4SC9X1J7G4KO88EAB2/mini-bar-2.jpg</image:loc>
      <image:title>Mini Bar</image:title>
    </image:image>
    <image:image>
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      <image:title>Mini Bar</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://lovisaglaerum.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688847010-B6LCYCI96LCSQPO4JXHI/yatzy-2.jpg</image:loc>
      <image:title>Yatzy - YATZY</image:title>
      <image:caption>Background: Every year at the beginning of the summer holidays, 25AH gives its customers a present.  Mission: To come up with a summer present that is relevant for our customers, but simultaneously reflects our own values and offers a sample of our graphic designs.   Task: Conceptualization.  Solution: A game. Something the whole family can enjoy – that doesn’t require too much attention as it is designed to assist in relaxation and encourage togetherness: for friends, families or couples. Also, a game that is not too bulky so it is easy to bring along on any kind of vacation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c6376e4b04863dea96f1f/1459688847010-B6LCYCI96LCSQPO4JXHI/yatzy-2.jpg</image:loc>
      <image:title>Yatzy - YATZY</image:title>
      <image:caption>Background: Every year at the beginning of the summer holidays, 25AH gives its customers a present.  Mission: To come up with a summer present that is relevant for our customers, but simultaneously reflects our own values and offers a sample of our graphic designs.   Task: Conceptualization.  Solution: A game. Something the whole family can enjoy – that doesn’t require too much attention as it is designed to assist in relaxation and encourage togetherness: for friends, families or couples. Also, a game that is not too bulky so it is easy to bring along on any kind of vacation.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Yatzy</image:title>
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  </url>
  <url>
    <loc>http://lovisaglaerum.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-13</lastmod>
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      <image:title>portfolio</image:title>
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      <image:title>portfolio</image:title>
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  <url>
    <loc>http://lovisaglaerum.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-26</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>http://lovisaglaerum.com/work-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-25</lastmod>
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  <url>
    <loc>http://lovisaglaerum.com/clay-concrete</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-21</lastmod>
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      <image:title>CLAY &amp; CONCRETE</image:title>
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    <loc>http://lovisaglaerum.com/work-2</loc>
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    <lastmod>2024-06-17</lastmod>
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